– Senior Strategist
Tom cut his teeth as a strategist pioneering distributed organizing tactics as global coordinator of Adbusters’ Buy Nothing Day in the late nineties.
In the course of his career, he has also spent time in academia earning an M.A. in Media Studies and then several years in the private sector, where he co-founded a publicly-traded social media agency, developed patented performance evaluation software and gained unique experience leading online stakeholder dialogue projects.
An avowed digital people-power wonk, his insights on the power of networked social movements have led him to speak repeatedly before the leaders of major NGOs and the CEOs of Fortune 500 companies.
He is now back to his principal passion, helping social movements and causes gain traction through the application of new networked strategies. He writes frequently on these subjects for The Guardian, Mashable, Mobilisation Lab and Open Democracy.