Hey Facebook! Give us back our audience, you jerks
A new campaign was launched today by a number of high profile bloggers in the charity tech space. “”What Nonprofits need more than a Facebook Donate Button” is the first volley in a campaign to pressure Facebook to give non-profits back the audiences...
Can we please stop getting creamed on messaging?
While many progressive ideas tend to succeed in the long run, (I’m talking a 30 year time horizon) as a movement we’re not half as effective as our opposition at creating messaging that wins hearts and minds today. There’s a lot of suffering that...
Why your PR strategy is only a third right
Success in the advocacy world is essentially about getting your issue or cause onto the agenda of the powerful by going direct, via a mass public outcry, or ideally both. Not so long ago, you could get pretty far with a supportive story in the top tier media, so most...
Innovation is hard. What’s your one big thing?
Even before the election results were in, most analysts had called the digital game for President Obama. The story of the ground-breaking “Big Data” integration and micro-targeting operation that drove their most strategic campaign decisions is quickly...
Update and focus your content strategy to reach influentials
Many clients are asking whether it still makes sense to have a blog in today’s busy world. Related questions about how to focus diffuse social media experiments, what the point of their website is, and whether they need to refresh their email newsletters all...Recent Posts
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