Designing for engagement
Too often in the digital world we see websites and campaigns from worthy causes fail. They fail to reach intended audiences, fail to go viral, fail to make a real difference in the world. A smart campaign concept or eye-catching design might pique people’s...Creating network effects with collaborative campaigns
This week’s Canadian election was shaping up as a once in a generation game-changer. Some surprisingly creative social media campaigns – driven by a few smart new players – were making an impact on the nightly news and with large swaths of voters, especially...Be like the web part 2: Network organization structures
Earlier I wrote how many of today’s most successful digital campaigns are grown from organizations who are thinking differently, and just with their online campaigns. These “network organizations” operate in fundamentally different ways from traditional centralized...6 principles of transformative digital campaigns
In the last few weeks I’ve had calls from a high profile multi-city concert to grow the global women’s movement, an international network of freedom of expression activists who need to re-invent their organization, and a big international NGO that wants to “network...Not dead yet: Blogs still the backbone
We’ve heard a lot of noise lately about blogs being a dying breed, with people’s attention and effort being pulled towards smaller snippets of content in social networks. While that’s certainly happening, I believe blogs are still a critical and...Recent Posts
Our latest free campaign tools:
