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Why Social Media Marketing Fails

I recently read a twitter post about Charlene Li's participation on a panel at the Web 2.0 Expo held in San Francisco last week. She posted an mp3 of the forum on her site and I had a listen and took some notes. I think you'll agree that the content of the...

Making Better Donation Pages

Today Jakob Nielsen published a report concerning improving online donations through better usability: Donation Usability: Increasing Online Giving to Non-profits and Charities. Here are the bare-bone essentials of the report: When evaluating to donate to your...