by Jason Mogus | Aug 29, 2009 | Innovative Campaigns
In late April I got another one of those phone calls that change your life. A new international organization, the Global Campaign for Climate Action, had recently formed to build a global groundswell for a strong climate deal in Copenhagen this December. They were a...
by Jason Mogus | Jul 29, 2009 | Innovative Campaigns
Last year we had the great pleasure of helping launch what has to be one of the more ambitious new world-changing organizations today: The Elders. Brought together by Nelson Mandela and backed by the likes of Richard Branson and Peter Gabriel, The Elders are "an...
by Jason Mogus | Apr 30, 2009 | Innovative Campaigns
When's the last time you heard the dare of playing 'Knock, knock Ginger ' on someone actually saving thousands of lives?It started on April 13th when Kutcher realized he was closing in on a million followers on the newest social media darling Twitter.In...
by Jason Mogus | Mar 28, 2009 | Innovative Campaigns
It was nice to see a respected New York Times' international columnist credit our project, Nothing But Nets, as one of the key drivers behind making Malaria a relevant issue and putting a huge dent in the problem. Now they want to transfer some of that grassroots...
by Jason Mogus | Feb 28, 2009 | Innovative Campaigns
Of the myriad approaches to tackling climate change, Greenpeace UK has come up with one of the most clever and innovative approaches in recent history. Calling it Airplot!, they’ve bought up a piece of land smack dab in the middle of the proposed expansion area...
by Jason Mogus | Jan 22, 2009 | Digital Transformation, Innovative Campaigns
I’ve been thinking of writing a summary of Groundswell: Winning in a World Transformed by Social Technologies for the last couple of months now. I read it in the summer and was very impressed with their process for tapping into the participative web and how it...