Creating network effects with collaborative campaigns

by Jason Mogus | May 6, 2011 | Innovative Campaigns

This week’s Canadian election was shaping up as a once in a generation game-changer. Some surprisingly creative social media campaigns – driven by a few smart new players – were making an impact on the nightly news and with large swaths of voters, especially...

Be like the web part 2: Network organization structures

by Jason Mogus | Apr 25, 2011 | Digital Transformation, Innovative Campaigns, Team Change

Earlier I wrote how many of today’s most successful digital campaigns are grown from organizations who are thinking differently, and just with their online campaigns. These “network organizations” operate in fundamentally different ways from traditional centralized...

6 principles of transformative digital campaigns

by Jason Mogus | Mar 18, 2011 | Innovative Campaigns

In the last few weeks I’ve had calls from a high profile multi-city concert to grow the global women’s movement, an international network of freedom of expression activists who need to re-invent their organization, and a big international NGO that wants to “network...

Not dead yet: Blogs still the backbone

by Jason Mogus | Feb 28, 2011 | Digital Transformation, Innovative Campaigns

We’ve heard a lot of noise lately about blogs being a dying breed, with people’s attention and effort being pulled towards smaller snippets of content in social networks. While that’s certainly happening, I believe blogs are still a critical and...

Nothing But Nets helps EVERY family in Central African Republic

by Jason Mogus | Feb 1, 2011 | Innovative Campaigns

Congratulations are in order for the UN Foundation for reaching another impressive milestone in their highly successful global effort against malaria.Last week the Nothing But Nets campaign met its goal of giving malaria-preventing bed nets to every family in the...