Select Page

18 years of giving to movements gives back

The holidays are that giving time of year, so we’ve been reflecting on some of the projects, ideas, and initiatives we’ve supported in 2010. Since 1993 while we’ve always been a mission driven business, while we didn’t start with a specific giving strategy, looking back some clear patterns have emerged in the over half a million dollars we’ve offered through in-kind and cash support to the movements we hold dear.

Our giving falls into three categories: supporting the environmental and social justice movements, community building in our own industry of digital campaigns, and helping create new models for change within business and philanthropy.

To succeed on the web, Be like the web

We live in times of great systems change, and a lot of what organizations have done in the past isn’t working so well anymore. But while many are re-trenching, treading water, or tentatively trying small experiments (while keeping everything else the same), some innovators are realizing amazing results by embracing entirely new, network-centric business models.

Governance — the cough medicine of great digital experiences

If you're like me, the mere mention of the word governance has you wishing you surfed for a living rather than trying to lead your organization in building transformative digital experiences. Something like what cough medicine conjures. Something we all need once in a...

Social is not about media, it’s about investing in relationships

Organizations that invest in social media today are the organizations that will thrive in the future. It doesn't take expensive research to know this, and it's becoming more and more clear everyday.Facebook is now the largest collective network in human...

Cities try on open — and like the fit

I am proud to live in a city that has a bold vision, relevant for our challenging times. Most people know Vancouver's agenda is to be the greenest city in the world. What you may not know is the civic government also wants to among the most open, collaborative, and community-minded in how it does governing. And they are willing to try out new ways to get there.

Vancouver's innovative crowdsourcing project — Talk Green To Us, launched this summer. The goals are twofold:

  • Share the goals and themes their blue ribbon sustainabilitly panel came up with (education)
  • Ask citizens to suggest new ideas, and vote for and comment on others, to help us get there (engagement)

Re-connecting communities to end homelessness

The Communicopia office has been all a-buzz this past week after helping one of our NYC-based clients, Common Ground, launch their bold new campaign to house 100,000 homeless Americans by July 2013.

Being from Vancouver where homelessness is a top-of-mind issue, we were thrilled to work closely with the 100,000 Homes Campaign team because of their unique, integrated approach to solving this problem using a collaborative self-organizing systems approach.

Sharing their vision, passion, and model to grow a groundswell around this campaign makes it one of our most compelling websites of the year.

New rules for new times — Digital Engagement workshop

A few weeks ago I met Jennifer Lee, a bright, energetic woman with quite a business title: Online Channels Development Business Partner for the BC Safety Authority. She was one of a full house of participants attending an all-day digital engagement workshop hosted by the Justice Institute of British Columbia.

The session was led by my boss, Jason Mogus, who's presentation, "Digital Engagement — New Rules for New Times," seemed to be the perfect fuel for Jennifer's already burning fire for the digital space.

Grassroots effort – powered by digital – brings back LiveSmart BC

One of our clients, BCSEA, scored a huge campaign victory last month when the B.C. provincial government announced renewed funding for the nearly defunct retrofit energy efficiency program, LiveSmart BC.

LiveSmart BC was created in 2008 to support the government's commitment to reduce greenhouse gas emissions by 33% from 2007 levels by 2020. The portfolio included providing support to businesses through tax incentives for energy efficient vehicles – but it was the overwhelming response by homeowners to the retrofit incentives that made the program incredibly successful, meeting its 3-year goal of retrofitting 40,000 homes in just the first 15 months.

Help The Climate Movement Win a Webby!

We recently received the fantastic news that TckTckTck.org has been nominated for best Activism website in the People's Choice Webby Awards. And we need your help to win!

Over the past year tcktcktck.org has become the hub of one of the biggest, most diverse movements in history; bringing together 15 million people calling for a fair, ambitious and binding climate agreement at the COP15 conference in Copenhagen last December. While our leaders did not give the world the deal we wanted, the climate movement is only beginning.

Web Thinking – the choice ahead for institutions

Today we are launching something new, controversial, and maybe even transformative. Two of our partners have taken work they first presented at the Social Tech Training last year and turned it into a manifesto for how the way organizations approach digital today needs to radically shift.

Called “Web Thinking: The choice ahead for movement-leading organizations”, it poses that rather than pour more resources into digital as a channel grafted onto our same legacy designed, silo’d, less responsive, and slow to change organizations, the winners of the next wave of innovation need to change at their very fiber to embrace the opportunities being taken by the most successful campaigns and companies on the web today.

TckTckTck wins “Game Changer” award for media innovation

I spent most of 2009 in a leadership role on the TckTckTck global climate change campaign, leading their digital strategy, but also being pretty involved with most aspects of our constantly changing campaign and communications strategy.

In our all out effort to influence the outcome of the UN climate conference in Copenhagen, we tried a lot of new things in an extremely short period of time. On the digital and media sides of the campaign, one might say, we threw a lot of spaghetti on the wall to see what sticked (which is our culture – everything we do is so new we're always experimenting).

So it was really quite rewarding to hear that some of those experiments bore fruit, so much so that this week in Maimi, our campaign was recognized as a "Game Changer" with a prestigious award from the We Media media innovation conference.

How 350.org created the world’s largest distributed political action

It was a great honour to spend the weekend in New York with the amazing folks at 350.org, as they organized what has easily become the world's most widely distributed political action, and, for a time on Saturday, became the biggest media story in the world.

This, from one of the smallest NGO's on the planet, and probably one of the youngest – nearly everyone who works there is only a few years out of college! So how did they pull off something so massive with such a small team?

As part of our role managing the digital campaign for the TckTckTck campaign, we were right there in the centre of the aciton with them. Because I'm now too busy to write blog updates here, this is a re-print from what was sent out to my community on what happened, and how they pulled this magic off.

Our latest free campaign tools: