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Training to win big change

Training to win big change

by Tom Liacas | Dec 2, 2016 | Digital Transformation, Innovative Campaigns, Organizational Change

The stakes just went up dramatically for all of us working on social change so learning how to campaign more effectively, manage resources wisely, and punch above our weight has never been more important. We hope to help more campaigners and nonprofit managers gear up...
Our breakdown of a recent viral video campaign

Our breakdown of a recent viral video campaign

by Tom Liacas | Nov 10, 2016 | Innovative Campaigns

In our more polarized world, mobilization and advocacy approaches become all-important. Here is a tool that can bring your message to millions on a shoestring budget. Working with a bold client and a host of skilled partners, we recently released a certifiably ‘viral’...
Do online petitions change nothing? Change everything? Bill Moyers investigates

Do online petitions change nothing? Change everything? Bill Moyers investigates

by Jason Mogus | Oct 13, 2016 | Digital Transformation, Innovative Campaigns

It certainly comes as a surprise to me that, in 2016, we’d still be talking so much about online petitions. I remember one of my first Web of Change conferences in the early days of online advocacy, where I got to meet some “internet famous”...
The world’s most successful directed network campaign

The world’s most successful directed network campaign

by Tom Liacas | Sep 8, 2016 | Innovative Campaigns

This article was originally published at the Greenpeace Mobilisation Lab.  American unions have been losing members and influence for over 30 years so it’s notable when a labor campaign changes wage policies across the U.S. and forces corporate giants, state leaders,...
Networked Change in Stanford Social Innovation Review

Networked Change in Stanford Social Innovation Review

by Tom Liacas | Jun 9, 2016 | Innovative Campaigns, Organizational Change

Our Networked Change Report, which maps the strategic patterns behind today’s winning advocacy campaigns is now available for free download. For busy folks, we also just published this summary with the Stanford Social Innovation Review. Below is a copy. Behind...
Distributed organizing in directed network campaigns

Distributed organizing in directed network campaigns

by Tom Liacas | May 1, 2016 | Digital Transformation, Innovative Campaigns

As part of the research leading up to our Networked Change Report, I explored in detail how groups like 350.org and Hollaback! are fine tuning their distributed campaigning practices to empower self-starting leadership across the world while keeping it all focused on...
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