Our breakdown of a recent viral video campaign
In our more polarized world, mobilization and advocacy approaches become all-important. Here is a tool that can bring your message to millions on a shoestring budget. Working with a bold client and a host of skilled partners, we recently released a certifiably ‘viral’...
Do online petitions change nothing? Change everything? Bill Moyers investigates
It certainly comes as a surprise to me that, in 2016, we’d still be talking so much about online petitions. I remember one of my first Web of Change conferences in the early days of online advocacy, where I got to meet some “internet famous”...
The world’s most successful directed network campaign
This article was originally published at the Greenpeace Mobilisation Lab. American unions have been losing members and influence for over 30 years so it’s notable when a labor campaign changes wage policies across the U.S. and forces corporate giants, state leaders,...
Networked Change in Stanford Social Innovation Review
Our Networked Change Report, which maps the strategic patterns behind today’s winning advocacy campaigns is now available for free download. For busy folks, we also just published this summary with the Stanford Social Innovation Review. Below is a copy. Behind...
Distributed organizing in directed network campaigns
As part of the research leading up to our Networked Change Report, I explored in detail how groups like 350.org and Hollaback! are fine tuning their distributed campaigning practices to empower self-starting leadership across the world while keeping it all focused on...Recent Posts
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