by Tom Liacas | Dec 2, 2016 | Digital Transformation, Innovative Campaigns, Organizational Change
The stakes just went up dramatically for all of us working on social change so learning how to campaign more effectively, manage resources wisely, and punch above our weight has never been more important. We hope to help more campaigners and nonprofit managers gear up...
by Tom Liacas | Nov 10, 2016 | Innovative Campaigns
In our more polarized world, mobilization and advocacy approaches become all-important. Here is a tool that can bring your message to millions on a shoestring budget. Working with a bold client and a host of skilled partners, we recently released a certifiably ‘viral’...
by Jason Mogus | Oct 13, 2016 | Digital Transformation, Innovative Campaigns
It certainly comes as a surprise to me that, in 2016, we’d still be talking so much about online petitions. I remember one of my first Web of Change conferences in the early days of online advocacy, where I got to meet some “internet famous”...
by Tom Liacas | Sep 8, 2016 | Innovative Campaigns
This article was originally published at the Greenpeace Mobilisation Lab. American unions have been losing members and influence for over 30 years so it’s notable when a labor campaign changes wage policies across the U.S. and forces corporate giants, state leaders,...
by Tom Liacas | Jun 9, 2016 | Innovative Campaigns, Organizational Change
Our Networked Change Report, which maps the strategic patterns behind today’s winning advocacy campaigns is now available for free download. For busy folks, we also just published this summary with the Stanford Social Innovation Review. Below is a copy. Behind...
by Tom Liacas | May 1, 2016 | Digital Transformation, Innovative Campaigns
As part of the research leading up to our Networked Change Report, I explored in detail how groups like 350.org and Hollaback! are fine tuning their distributed campaigning practices to empower self-starting leadership across the world while keeping it all focused on...