Report: a proven way to activate grassroots power and win campaigns

For the past year we’ve been helping a new advocacy tools startup called New/Mode. We believe in the power of their "targeted engagement" tools to support the progressive movement to build our people power and target that grassroots energy at decision makers so that...

NetChange in New Zealand – upcoming trainings

Thanks to the New Zealand Drug Foundation, we’ll be heading back to the Asia-Pacific region next month to share our insights into modern organizing and mobilizing techniques with progressive movement kiwis.

Digital Teams in 2018: the new landscape of digital engagement

The health of teams working on digital strategy, platforms, and tools at non-profits has long been an indicator of their adoption of or resistance to wider trends around innovation and impact. Last fall we asked 80 advocacy-oriented nonprofits about the state of their...

A theory of change that made the impossible possible

Of all the hot campaign trends from the past few years, the one that’s probably most commonly implemented on new campaigns is the “theory of change”. A critical part of storytelling and engagement, having a credible one helps smart but cynical audiences decide whether...

Engagement principles – hard won from one of the best

We've started this fall to help a new advocacy software start-up better tell its story and connect with more clients. New/Mode's highly focused software helps campaigners win by unleashing "full spectrum engagement" on advocacy targets, which is why we love them so...

How is digital changing advocacy orgs today? SURVEY

What new approaches are advocacy orgs using to successfully manage digital, and campaign and engagement innovation more widely? What are today's most common team structures? Who are the essential digital roles and who tops hiring wish lists? How have these and other...

The four models of digital teams – make that five

How do you structure your digital engagement team? Has that structure changed in the last 3 years, and is it working? How well do you collaborate with other departments with fingers in digital? What are the biggest areas of growth, opportunity, and tension in your org...

Yes, directed-network campaigning is for NGOs too!

When we present our directed-network campaign model in trainings or presentations across the world, we often get asked what kinds of organizations have the risk appetite to try these new more participatory ways of organizing and mobilizing. The expectation here is...

The first principle that unlocks all the others

The four principles of the directed-network campaign model aren't necessarily shared in order of priority, though some are so foundational that you can't do anything else unless those are in place. Opening to people power is one of those, because if you don't start by...

What was that directed network campaign thing again?

Since launching our Networked Change report last June, we've presented the "directed-network campaign" model dozens of times at keynotes, trainings and private sessions around the world, working with hundreds of organizations to implement it more deeply into their...

Networked change all over Australia this June

We've had thousands of downloads of our Networked Change Report from the US, UK, Europe, and Canada, but the place where the model has most taken off is, perhaps surprisingly, Australia. In the last year we've given dozens of presentations on the "directed network"...

Spreading the Networked Change campaigning model with new partner Salsa

The directed network campaigning model presented in our Networked Change report, continues to catch on around the world. Learn more at our free webinar this week, or at deeper dive trainings coming soon in Washington, D.C. and Australia. We are happy to announce that...

Introducing our Networked Change Campaign Design Grid

In June of 2016, we released our Networked Change Report, a deep dive into the common patterns that drove 47 advocacy high-impact advocacy campaigns to succeed where so many others fail. The model that emerged from our research, directed-network campaigning, was...

Our review of Rules for Revolutionaries

A warning to those living in open and privileged societies and working in well-funded top-down advocacy institutions: This book may cause intense feelings of inadequacy and a burning desire to innovate. Rules for Revolutionaries: How Big Organizing Can Change...

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