Wary of consultants?

Sometimes I cringe a little when being introduced as a consultant, especially in these anti-establishment times. It’s almost as if some folks keep a garlic necklace handy to fight off an unwanted bite. I’m certainly no fan of many consultancies that build in...

The simple “tech stack” behind leading people-powered campaigns

Overall, we observe that the tools and systems used by distributed organizing leaders are relatively inexpensive, “plug and play” – in the sense that they can rapidly be set up and deployed to support programs – and accessible in the sense that they are user-friendly or based on platforms that supporters and organizers already use and therefore do not require special training or a long adaptation period.

Ready for a distributed organizing deep dive?

As campaign innovation geeks we’ve been tracking the evolution of distributed organizing over the years but have to say we’ve never seen such rapid adoption of this trend since the 2016 U.S. election. With the Bernie Sanders primary campaign and its Big...

Your boss needs to read this book

If you've still got too much "old" power driving your institution, here's something to share with your boss, board and management team. New Power, by Jeremy Heimans and Henry Timms is just the thing to create a stronger sense of urgency and alignment towards updating...

Report: a proven way to activate grassroots power and win campaigns

For the past year we’ve been helping a new advocacy tools startup called New/Mode. We believe in the power of their "targeted engagement" tools to support the progressive movement to build our people power and target that grassroots energy at decision makers so that...

NetChange in New Zealand – upcoming trainings

Thanks to the New Zealand Drug Foundation, we’ll be heading back to the Asia-Pacific region next month to share our insights into modern organizing and mobilizing techniques with progressive movement kiwis.

Digital Teams in 2018: the new landscape of digital engagement

The health of teams working on digital strategy, platforms, and tools at non-profits has long been an indicator of their adoption of or resistance to wider trends around innovation and impact. Last fall we asked 80 advocacy-oriented nonprofits about the state of their...

A theory of change that made the impossible possible

Of all the hot campaign trends from the past few years, the one that’s probably most commonly implemented on new campaigns is the “theory of change”. A critical part of storytelling and engagement, having a credible one helps smart but cynical audiences decide whether...

Engagement principles – hard won from one of the best

We've started this fall to help a new advocacy software start-up better tell its story and connect with more clients. New/Mode's highly focused software helps campaigners win by unleashing "full spectrum engagement" on advocacy targets, which is why we love them so...

How is digital changing advocacy orgs today? SURVEY

What new approaches are advocacy orgs using to successfully manage digital, and campaign and engagement innovation more widely? What are today's most common team structures? Who are the essential digital roles and who tops hiring wish lists? How have these and other...

The four models of digital teams – make that five

How do you structure your digital engagement team? Has that structure changed in the last 3 years, and is it working? How well do you collaborate with other departments with fingers in digital? What are the biggest areas of growth, opportunity, and tension in your org...

Yes, directed-network campaigning is for NGOs too!

When we present our directed-network campaign model in trainings or presentations across the world, we often get asked what kinds of organizations have the risk appetite to try these new more participatory ways of organizing and mobilizing. The expectation here is...

The first principle that unlocks all the others

The four principles of the directed-network campaign model aren't necessarily shared in order of priority, though some are so foundational that you can't do anything else unless those are in place. Opening to people power is one of those, because if you don't start by...

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