Policy is not a campaign plan. These three pillars are.

I just had a call with a promising start up that's trying to build campaign momentum after a successful media launch. They've a lot going for them: a solution to a very prominent issue, their timing is perfect, and they're using an intersectional frame that could...

Networked society insights from new team member Tom Liacas

The changes that networks are hard-wiring into society are discussed much more often in the corporate world than in our world of social change. That's why we're so excited that writer, researcher, and strategist Tom Liacas has joined our team. Here is a selection of...

Organizing vs Mobilizing – focusing your campaign to win

One of the best parts about being a consultant is being able to learn new ideas from organizations pushing the edge of innovation, and share them across sectors. I recently learned a new way of looking at and equipping advocacy campaigns based on what phase they are...

Canadian election – movement explainer for Americans

I spend my days pretty evenly split between US and Canadian work, and the questions I'm asked most often these past few years are simple: what the heck happened to you guys, how did it happen so quickly, and when will you come back to being nice again? Well last night...

Sending a breakthrough signal in a tuned out world

Most progressive advocacy groups still think getting “a story in a newspaper I read” is the ultimate PR coup. It’s so tangible, and its been the measure of success for so many decades, it's just so damn hard to stop. Global PR giant Edelman and I have both written...

A new high bar for campaign integration

The Act on Climate March mobilized 25,000 people to the streets of Quebec City, three days before the Premier of Quebec’s provincial climate summit. By bringing together the best of modern organizing, communications, and digital campaigning we were able to elevate our issue, change the conversation around it, and frame it in a way that boxed our opponents in, all while achieving breakthrough success in traditional and online media.

IMPACT – six patterns to spread your social innovation

A lot of people talk about social change, few have actually made it in a lasting way, changing not only an issue or a life but a whole system. Even fewer have become wise and remained humble after a lifetime doing it, and are generous with their sharing of what they...

Learning from doing – 15 years of Web of Change

A wise friend of mine likes to say “be the thing that you’re on about”. In my world where organizations are encouraged to take bigger risks, often relying on the advice of digital change agents to direct them to unmapped territory, you want to be sure those giving you...

Three styles of campaigns (with wicked websites)

Some of the most exciting work I get to do is campaign planning: taking a group with a vision and some resources and helping them focus a tight communications, engagement, and digital strategy that's going to help them win. Sometimes people want to start right away...

Standing behind First Nations to stop new fossil fuel infrastructure

Sept 2015 Update: I am so excited to report the campaign blew past all its goals, raising over $600,000 in just over a year! I don't often post here about my personal passion projects, preferring to stay focused on content useful for digital and comms directors...

6 things today’s breakout campaigns get right

People often ask me what are today's most successful online campaigns. It’s a great question to ask when planning your own, because the pace of change keeps speeding up, and campaigns that aim for viral growth and real engagement know that just adding a website and...

Webinar: Facebook throttled my social media strategy. Now what?

In my new role as a leadership fellow at the Broadbent Institute they want me to share digital insights with the progressive movement, so we are organizing what should be a popular webinar on recent changes at Facebook that have impacted every non-profit, community...

Influence and Impact: The new state of digital teams

Overall we see a very positive maturing of digital programs and leadership across the board. In the past two years digital leaders have increased their internal influence, successfully advocated for more resources, and built larger and better skilled teams.

They have stabilized their main digital platforms (websites, social media, email), partly due to a slowing of growth in new channels and other shiny objects they’ve had to chase after, and are now focused on more strategic optimization to produce better outcomes. Most leaders report their digital work is receiving more consistent attention from senior leadership, something we’ve long advocated for as essential to realizing its full potential.

What makes crowdfunding work (for causes)

There’s been a lot of excitement around crowdfunding recently, but until last fall I wasn’t convinced there was a there there. I knew they worked, sometimes, for start-up tech products, some indie films and a few hyper local community projects. But would they do heavy...

How are non-profit teams doing in 2014? Free webinar launch

Our first Non-profit Digital Teams report in 2011 helped create a much needed conversation in the NGO sector about the importance of focusing on digital teams as the foundation for overall digital program success. In two weeks, Wed Feb 5, we're releasing the 2014...

Hey Facebook! Give us back our audience, you jerks

A new campaign was launched today by a number of high profile bloggers in the charity tech space. ""What Nonprofits need more than a Facebook Donate Button" is the first volley in a campaign to pressure Facebook to give non-profits back the audiences they stole from...

How are non-profits managing digital teams in 2013? Let’s find out!

About 18 months ago Communicopia created the world’s first research report on the state of digital teams in non-profits. The report was downloaded by over 1,000 NGO’s from around the world, and has successfully helped inspire hundreds to re-think or re-structure their digital or communications teams. We are excited to announce we are releasing the second version of report for 2013 with fresh data this fall!

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